We were asked to build a focused DTC campaign around one of adidas’ most enduring Originals: the Gazelle, a low‑profile icon that has quietly become a staple for everyone from terrace culture die‑hards to TikTok‑driven Gen Z. Tapping into its current wave of popularity—fueled by bold colorways, high‑profile collaborations, and a surge of social content—the work positions Gazelle as the go‑to everyday sneaker for consumers who want timeless design with modern, fashion‑forward credibility.