As a Digital Art Designer on Nike’s Ja Morant 1, I helped translate Ja’s hyper-explosive, two-footed style of play and underdog “Day One” mindset into a visual language that could live across the entire signature ecosystem—from debut colorways to campaign-ready storytelling assets. Partnering closely with footwear design, brand, and marketing, I developed digital compositions, motion-ready key visuals, and layout systems that highlighted the shoe’s core performance ideas—dynamic lockdown, responsive ride, and elevated support—while staying true to Ja’s personal narrative and Gen Z audience. The result was a cohesive visual toolkit that connected product details (from the Ja logo chevron to daughter-inspired storytelling hits) with bold, court-first imagery designed for social, retail, and launch moments.