LBJ XXI
From the King to the Next Generation
Year
2023
CLIENT
NIKE
SERVICES
CAMPAIGN, DIGITAL ART DIRECTION
From the moment you step into the XXIs, you’ll know you’ve directly influenced every design choice. Created for you to rise, the LeBron XXIs support hoopers through a 360° zonal cabling system, Zoom technology, and optimal breathability. Making the LeBron XXIs truly the shoe for the next generation.
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