The adidas app download page project became an opportunity to rethink how a digital touchpoint could embody the brand’s evolving story. Rather than treating it as a simple utility, we approached it as a moment to express movement, energy, and modern sport culture in motion. As the Art Director, I drew inspiration from adidas’ current visual language—bold yet minimal, refined yet full of momentum. Every element was considered to feel alive, intuitive, and unmistakably on-brand. The result transforms a routine action into a small but powerful brand experience that feels distinctly adidas.

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